Household

Scan a household label.

Judged as a cleaning product, on the terms cleaning products are labelled in.

Coming first to Android.

A cleaning or laundry pack declares far less than a food one: a handful of ingredient classes, the preservatives, the declarable fragrance allergens, and little else. Surfactants, enzymes and optical brighteners all sit behind terms that name a job rather than a substance. UnPeel names what is declared, shows where regulators stand on it, and treats the environmental question as its own — where a substance ends up is a fact about a catchment, not about the person holding the bottle. Nothing here is a food score reused: a bottle of bleach is judged against what a bottle of bleach is for.

On the label

Optical brighteners

What it actually is

Dye that makes fabric look cleaner

It stays on the cloth and re-emits daylight as blue, so whites read as whiter. It removes nothing.

What the app shows

Stays in the environment

Poorly biodegradable in waste water

  1. 01

    Photograph

    Point at the ingredients panel. Your phone reads it on-device.

  2. 02

    Decode

    Every ingredient matched, and judged in the right context for that kind of product.

  3. 03

    Score

    One number, 0–10 — and the effects behind it.

What can I scan — and does it really work on non-food?

Anything with an ingredients panel: food, skincare, supplements, pet food and household products. You never pick a category — the app works out what it is looking at, and a serum, a bag of kibble and a bottle of bleach each get an analysis written for that kind of product, rather than a food analysis awkwardly reused.

How the number is calculated, and what never touches it →

Coming first to Android.

No public date yet. One free scan a week, and the same analysis for everyone.

Coming first to Android.