Berry Protein Smoothie
Food & beverage · 18 ingredients
Decent protein and fibre, undercut by added sugar and two preservatives near the front of the list.
What weighed on this score
All 18 ingredients on the label were analysed.
Ingredients, decoded in seconds
Any label.One number.
Food, skincare, supplements, pet food, bleach. Photograph the ingredients panel, get a 0–10 score in seconds.
Most scanners stop at the supermarket.
In development for iOS and Android.
Tap the screen — every part explains itself
- The score is calculated, not bought
- Regulatory flags cited to FDA · EFSA · ECHA · WHO
- Labels read on-device — the photo stays on your phone
Why we built it
Know what’s in it.Know who made it.
Every purchase is two decisions: what goes into your body, and whose business you fund. Both are written down. Both are made hard to read on purpose.
We don’t tell you what to buy — we hand you the facts, each with its source, and step back.
What goes into you
The ingredients, what each one does, and what we could not read. Named, never guessed.
Who you fund
The company behind the brand, and any public record a regulator or court has put on it. Restated, never judged.
The label, and the company behind it
Regulator action against the maker shows here — the case, the agency, the date, each linked to the public filing.
Sourced, always
No public filing, no entry. We restate records; we don’t investigate.
Status is never hidden
Ongoing says ongoing. Overturned says overturned.
Finding nothing proves nothing
An empty record is not a clean bill of health.
Enforcement action, category and year
Company response
Stated alongside every unresolved matter.
Source: the agency or court it came from →
Cases that went the company’s way still show — drop those and you keep the accusation and lose the correction.
- 0+
Ingredients referenced
Every one carries its own harms, benefits and regulatory standing.
- 0
Product categories
Food, skincare, supplements, pet food and household — judged on their own terms.
- 0
One-tap dietary presets
Plus 20 individual categories, flagged in every scan.
The whole idea, in one line
Nobody reads the back of the pack. So don’t. Photograph it.
The label, translated
Written for regulators.Read back to you.
Five words you have read a hundred times without ever being told what they are — one from each kind of thing UnPeel reads. You cannot guess a single one.
On the label
What it actually is
What the app shows
Food & drink
Maltodextrin
Starch, broken down until it behaves like sugar
It is a carbohydrate but not a “sugar” on the nutrition panel, so a product can be built on it and still look low in sugar.
Blood Sugar
Associated with harm
Rapidly digested glucose polymer
Skincare
Methylisothiazolinone
A preservative with an allergy record
The EU banned it from leave-on cosmetics in 2017. It is still allowed, capped, in anything you rinse straight off.
Skin Sensitivity
Associated with harm
Documented contact allergen
Supplements
Cholecalciferol
Vitamin D3
Sometimes the unpronounceable one is the good news. This is the same form your own skin makes in sunlight.
Bone Health
Associated with benefit
Contributes to normal calcium absorption
Pet food
Meat and animal derivatives
Any animal, any part
A permitted category name rather than an ingredient. The “4% chicken” on the front can be the only chicken in the bag.
Protein Source
Nothing to score
Species unstated — nothing to score
Household
Optical brighteners
Dye that makes fabric look cleaner
It stays on the cloth and re-emits daylight as blue, so whites read as whiter. It removes nothing.
Environmental Load
Associated with harm
Poorly biodegradable in waste water
And the order is information too: ingredients are printed heaviest first, so where a name sits on the list matters as much as the name.
In development for iOS and Android.
Every scan will be free, in every category.
How it works
Photograph. Decode. Score.
One photo. The score, the effects, the flags, and what it could not read.
- 01
Photograph
Point at the ingredients panel. Your phone reads it on-device.
- 02
Decode
Every ingredient matched, and judged in the right context for that kind of product.
- 03
Score
One number, 0–10. There is nothing else to learn.
Step 02 is quick when the product is already in the shared index. If nobody has scanned it before it is researched once, for everyone — the FAQ says what that wait buys.
Five things move the score. Money is not one of them.
Here is everything the number is built from, and everything that never touches it.
What moves it
- 01
What each ingredient is
- 02
Where it sits on the list — heaviest first
- 03
What kind of product it is in
- 04
Its standing with the FDA, EFSA, ECHA and WHO
- 05
How the ingredients combine
What never touches it
- Money
- There is no paid placement, and no rating can be bought.
- Ads
- Your health and dietary data is never used to target them.
- The company’s record
- Kept beside the score, never inside it.
- The AI’s wording
- It writes the verdict. It does not write the number.
- Who you are
- The same label scores the same for everyone.
What it weighs, not how. The weighting is ours.
No brand can pay to change what you see here.
Every scan is free. Forever.
The full analysis — score, effects, alerts and coverage — is identical for everyone. Premium adds filters, dietary matching and comparison, once you have a few dozen scans behind you.
What Premium costs↓FAQ
Questions worth asking
What it does not do
Where it falls short
- An ingredient we can’t recognise counts for nothing, and every scan shows its coverage.
- A camera and a model sometimes misread a label. We say so on the result itself.
Before you rely on it
UnPeel is for information only. It is not medical advice and not a medical device. It can misread a label. If you have an allergy, always read the physical label.
You must be 16 or older to use UnPeel.
What can I scan — and does it really work on non-food?
Anything with an ingredients panel: food, skincare, supplements, pet food and household products. You never pick a category — the app works out what it is looking at, and a serum, a bag of kibble and a bottle of bleach each get an analysis written for that kind of product, rather than a food analysis awkwardly reused.
Does the AI decide my score?
No. The model reads the label and writes the verdict in words. The number comes from our own engine, and nothing the model returns can change it.
How is the score calculated, and why is it always the same?
The engine is proprietary, but here is what it weighs: what each ingredient is, where it sits on the label, what kind of product it is in, its regulatory standing, and how the ingredients combine. Because it is calculated rather than composed by a language model, the same label always scores the same — ask a model twice and you get two answers, which would make two products impossible to compare.
Why did a scan take longer, and what happens to an ingredient you don’t recognise?
Both come down to the shared index. A label already in it is replayed instantly; a brand-new one gets the full read, including researching any ingredient our reference table has never seen — classified during the scan, written into the table, and the score recalculated on the fuller evidence. If that research cannot finish in time, the ingredient contributes nothing rather than being invented, and your coverage figure says so. The first person to scan something pays for it in seconds; everyone after them does not. A new label does take longer than a familiar one, and some days you will be the first to pick something up — we would rather tell you that than trim the analysis to hide it. You are not stuck in a queue. You are the reason it keeps getting shorter.
What happens to the things I scan?
Your history stays on your account. What is shared is the product, never the person — the ingredient profiles your scan taught us, and the product itself in the browsable rankings. The rankings show products, not people.
Do brands pay to appear or change a score, and do advertisers get my data?
No brand can pay for placement or to move a rating; if that ever changes it will be disclosed on this page before it ships. Ads are served by Google AdMob, which receives your device advertising identifier only if you consent — decline and you still get ads, just non-personalised ones. Your health and dietary data is never used for advertising, we do not sell personal data, and ads never influence a score.
Is this medical advice?
No. UnPeel is for information only — not medical advice and not a medical device. If you have an allergy, always read the physical label.
What does Premium cost, and what does free actually get?
Your first scan each day is free; after that, watch a short ad for the next one. The analysis is identical either way — the same score, effects, alerts and coverage a paying user gets. Premium is $4.99 a month, or $39.99 a year, which saves 33%. It adds three things: filtering the category rankings to good, OK or poor and seeing the full list rather than the top twenty; 20 dietary categories and 12 one-tap presets flagged in every scan; and comparing two products side by side, with one named the better choice.
When does it launch?
It is in development for iOS and Android. There is no public date yet.
Coming to iOS and Android.
No public date yet. Every scan will be free.
In development for iOS and Android.