Pet food

Scan a pet food label.

Including the places where the label is allowed to tell you almost nothing.

Coming first to Android.

Pet food labelling permits category names where an ingredient should be: “meat and animal derivatives” is a legal declaration under EU feed rules, and it names neither the species nor the part. That is why a “4% chicken” flash on the front can describe the only chicken in the bag. UnPeel reads the composition list as printed and marks the points where the declaration stops short, rather than guessing at what sits behind a category. It scores what it can identify and reports the gap where it cannot — an unscored ingredient is shown as unscored, not quietly dropped.

On the label

Meat and animal derivatives

What it actually is

Any animal, any part

A permitted category name rather than an ingredient. The “4% chicken” on the front can be the only chicken in the bag.

What the app shows

No association on record

Species unstated — nothing to score

  1. 01

    Photograph

    Point at the ingredients panel. Your phone reads it on-device.

  2. 02

    Decode

    Every ingredient matched, and judged in the right context for that kind of product.

  3. 03

    Score

    One number, 0–10 — and the effects behind it.

What can I scan — and does it really work on non-food?

Anything with an ingredients panel: food, skincare, supplements, pet food and household products. You never pick a category — the app works out what it is looking at, and a serum, a bag of kibble and a bottle of bleach each get an analysis written for that kind of product, rather than a food analysis awkwardly reused.

How the number is calculated, and what never touches it →

Coming first to Android.

No public date yet. One free scan a week, and the same analysis for everyone.

Coming first to Android.